Dubai · The Fitworks collection
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StratumCOMMERCIAL FIT-OUTStart a project
Stratum / The studio story

Different strengths. A shared way of thinking.

Meet the fictional characters created to illustrate the project-management, design and specialist disciplines within the Stratum brand story.

Illustrative team · Fictional people and AI-generated portraits

These biographies are creative profiles, not a directory of current employees or evidence of qualifications. Contact buttons reach the Stratum Fit Out company project desk. Your proposal will identify the real people appointed to your project and their responsibilities.

Illustrative fictional profile of Tariq Mercer, project manager, in a commercial design studio with blurred meeting tables and finish boards.
AI-generated portrait of a fictional person
Fictional illustrative profile

Project manager

Tariq Mercer

Imagined background

Tariq is imagined as a commercial project coordinator whose fictional background spans unit surveys, supplier packages and opening programmes. His particular interest is the gap between a finished interior and a business that is ready to operate.

A distinctive working style

He makes dependencies visible and gives each activity an owner. His strengths are a clear scope, a current programme and practical communication between the operator and specialists.

  • Scope boundaries
  • Opening dependencies
  • Project reporting
Discuss this discipline

Connects to the company project desk, not this fictional character.

Illustrative fictional profile of Elena Faris, design coordinator, in an unbranded cafe concept space with blurred tables and a warm plaster wall.
AI-generated portrait of a fictional person
Fictional illustrative profile

Design coordinator

Elena Faris

Imagined background

Elena’s fictional career combines commercial layouts with the coordination of operational briefs. She is imagined as a designer who asks how staff, customers, equipment and deliveries move before refining the visual concept.

A distinctive working style

She connects a brand’s spatial ambition with the work that happens behind the scenes. Her focus is on drawings that reflect the agreed operating model.

  • Operating layouts
  • Customer and staff routes
  • Design coordination
Discuss this discipline

Connects to the company project desk, not this fictional character.

Illustrative fictional profile of Marcus Zain, services coordinator, in a modern reception concept space with blurred timber slats and simple seating.
AI-generated portrait of a fictional person
Fictional illustrative profile

Services coordinator

Marcus Zain

Imagined background

Marcus is imagined as a coordinator with a fictional background in organising equipment and building-service information. His role in the studio story is to bring the right specialist questions into the design conversation early.

A distinctive working style

He tracks selected equipment, interfaces and access requirements. He values clear appointments and specialist evidence over assumptions about what a base-build unit can provide.

  • Equipment schedules
  • Specialist interfaces
  • Service and access records
Discuss this discipline

Connects to the company project desk, not this fictional character.

YOUR ACTUAL PROJECT TEAM

Know who is responsible.

Before paid work begins, the appointment should name the contracting parties, project contact and relevant design or technical specialists. Ask for their scope, relevant experience and qualification evidence where the work requires it.

Read the project standards

What a useful introduction covers

  • Your lead contact and how updates will be shared
  • The designer and specialists appointed to the scope
  • Who approves drawings, products and changes
  • Who handles installation, inspections and handover
  • The responsible contacts for aftercare and product support
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YOUR QUESTIONS, ANSWERED

A clearer next step.

Practical answers for your commercial fit-out brief.

Browse all common questions

THE STRATUM JOURNAL

Keep planning with confidence.

All planning articles
Commercial reception concept with a stone desk, timber walls and an acoustic ceiling.

Specification · ·2 min read

Commercial finishes: choose for the operating day

Read the guide
Hospitality interior concept with bronze details, forest-green seating and a clear route to the counter.

Operations · ·2 min read

Construction completion and opening readiness are different milestones

Read the guide
Commercial fit-out concept showing a refined empty shell with bronze storefront framing and coordinated service zones.

Planning · ·1 min read

What a commercial fit-out scope should contain

Read the guide
THE NEXT CHAPTER

Let’s make room
for your plans.

Tell us what you have in mind. Start a conversation or send a written project brief.

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